The Psychology 'Glitch' That Makes Selling Effortless:

Why Some Coaches Attract Premium Clients Like Magnets While Others Struggle

Ever wonder why some coaches seem to effortlessly attract premium clients while others struggle to give their services away for free?

As a former nuclear engineer turned 7-figure business owner, I discovered something fascinating about how our brains process information – a 'glitch' that explains exactly why this happens. (And no, it's not some sleazy NLP trick or manipulation tactic.)

The Frustrating Reality Most Coaches Face

Picture this: You're watching another "less qualified" coach fill their roster with dream clients who happily pay premium prices. Meanwhile, you're over here doing ALL THE THINGS:

- Posting valuable content daily

- Engaging in all the right Facebook groups

- Showing up consistently on social media

- Offering free trainings and discovery calls

Yet somehow, your ideal clients aren't biting.

[Ready to fix this? Join my free masterclass: "The LightBulb Method: How to Turn Strangers into High-Ticket Clients, Like Clockwork" - REGISTER NOW]

The Hidden Reason Your Prospects Aren't Buying

Here's what's really happening: Your brain and your prospect's brain are literally in different dimensions.

Think about your last "perfect fit" prospect who didn't buy. You KNEW you could help them. They KNEW they had the problem. But something was... off.

That "something" is what I call the Psychology Glitch.

Here's How It Works:

Imagine trying to teach calculus to someone who doesn't know addition. It doesn't matter how brilliant your calculus lesson is – the information simply cannot be processed. It bounces right off.

The same thing happens in your marketing. You're teaching calculus (your solution) to prospects who don't even know they need math (their real problem).

The Four Stages Every Buyer's Brain Must Go Through

Through my research and real-world testing (yes, the engineer in me had to document everything), I discovered that every buyer's brain goes through four distinct stages:

1. The Dark Stage: Your prospect feels the pain but doesn't understand the real problem

2. The Flicker Stage: They're beginning to connect the dots but aren't sure what to do

3. The Warmup Stage: They know what they need but aren't sure who to trust

4. The Illumination Stage: They're ready to invest in the right solution

Miss any of these stages in your marketing, and you're essentially trying to light a bulb with a broken circuit.

[Want to see exactly how this works? Join my free masterclass where I break down each stage in detail - SAVE YOUR SPOT]

Why "Value-Packed" Content Often Backfires

Here's where it gets interesting (and maybe a little infuriating)...

All that valuable content you're creating? It might actually be repelling your best prospects.

When you share advanced strategies and tactics with someone in The Dark Stage, you're not helping them – you're overwhelming them. It's like trying to read a book in the dark. The information might be life-changing, but they literally can't see it.

### The Real Reason Some Coaches Make Selling Look Effortless

Those coaches who seem to "effortlessly" attract clients? They're not necessarily better coaches. They've just (sometimes accidentally) cracked the code on working with this psychology glitch instead of against it.

When you understand how to properly light up each stage of your prospect's awareness:

- Your "impossible to reach" dream clients start sliding into your DMs

- Your content actually converts (instead of just getting "love this!" comments)

- Your sales calls feel like "shut up and take my money" conversations

- Your offers sell themselves (without the sleazy bro-marketing tactics)

How I Used This to Generate 7-Figures in 7 Months

Once I understood this psychology glitch, everything changed. I went from struggling to fill my roster to generating multiple 7-figures – not because I became a better coach, but because I learned how to properly illuminate each stage of my prospect's journey.

[Want to see exactly how I did it? Join me for a free masterclass where I'll break down the entire system - REGISTER NOW]

The Driving Analogy That Changes Everything

Remember when you first learned to drive? It felt impossible to focus on the gas, brake, steering, mirrors, AND other cars all at once.

Now you do it without thinking.

That's exactly what happens when you master the LightBulb Method. Selling becomes effortless because you're working WITH your prospect's psychology instead of against it.

Ready to Master This Psychology 'Glitch'?

I'm teaching exactly how this works in my upcoming free masterclass:

"The LightBulb Method: How to Turn Strangers into High-Ticket Clients, Like Clockwork"

You'll discover:

- The 4 stages every buyer's brain goes through (and why missing ANY of them kills your sales)

- Why "value-packed" content often repels your best prospects

- The exact assets you need to trigger instant "I need this" reactions

- How to copy my 7-figure framework in your own business

Plus, live attendees get free access to my AI Lightbulb Generator – it's like having a direct line to your prospect's subconscious mind.

[SAVE YOUR SPOT NOW]

Fair warning... once you see this, you can't unsee it. You'll start noticing it everywhere – in other people's marketing, in your own buying decisions, and especially in your business.

It might make you a little mad when you realize how simple it is (and how long you've been doing it the hard way).

Don't say I didn't warn you! 😉

[Click here to register for the free masterclass before spots fill up]

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About the Author: Melissa Ricker is a former nuclear engineer turned 7-figure business mentor. She helps coaches and course creators engineer predictable high-ticket sales using her signature LightBulb Method. When she's not helping clients turn on their prospects' lightbulbs, you can find her attempting to draw (badly) or chasing after her two energetic boys.